Holiday and seasonal packaging is a special thing. Some come with weather problems, and even the dampness of snow and winter. Some as well, need to be marketed for the holidays. In some cases, there might be market peaks too, especially during the holiday season.
Whether it’s the summer heat and humidity, winter temps chilling your packaging, or a holiday surplus that has you pulling your hair out, one thing is certain—seasonal packaging does NOT work all year round, and a one size fits all approach will not only ruin your packaging, but may also ruin your credibility.
The Solutions for Holiday Packaging
With holiday packaging, you need to be mindful of different solutions to make them stand out.
For summertime, heat-resistant tapes are a great solution, because they won’t come undone when the temperatures get hot, and the humidity gets so high it becomes sticky.
In the winter, anti-condensation wraps are used to protect the item from sweating and then ruining the packaging. Insulated boxes may also be used when the temperatures get particularly cold as well.
Finally, festive fillers. While most of the focus is on the temperature regulations for boxes, you can also look at the fun that festivity of these wraps give. Little fillers, inserts, and the like are functional. Adding some fun to the function will make seasonal packaging stand out.

Various Inserts for Holiday themed Packaging
Now, with holiday-themed packaging, you need to also factor in the types of supplies.
Holiday-themed labels are one example. These labels are going to have the holiday themes on there, which makes it fun for customers and indicates that it’s a special holiday package.
You can also pre-print gift wrap mailers, so you just put the item into the holiday themed mailer, then send it out. It works great, and is a huge convenience to you as a seller, because you aren’t sitting here making a whole new box, but instead using what you have. For buyers it’s particularly good, because they get the idea it’s a holiday package, without having to pay extra.
Planning Inventory
A big part of seasonal packaging is the planning that goes along with this. When planning seasonal and holiday packaging, always make sure you factor in for the surges. The last thing you need is you scrambling at the last minute, praying that you can get enough boxes in time.
Avoid delays and waste in your packaging by ordering appropriately. So, factor in for the usual holiday rush. Have this in place weeks ahead of time, and then, once the holiday season starts, they’ll be there and ready. If you start to see early on you’ll need more, then order.
Overall, the best practices are to be fast, efficient, and to the point with all of your packaging. Make sure that, if you start to see temperature changes, plan accordingly. Add some fun holiday flair to the items inside, in order to make this something special and truly shine.

Your holiday inventory needs to be properly planned. Seasonal packaging is great because a lot of customers and clientele will love it. it is special, and will tell them that the limited edition is important, and will truly make this something memorable for everyone that’s involved.
If you’re a brand who has not started to plan their holiday packaging, then it’s up to you to take initiative. Talk to someone and ask them about the holiday packaging incentives you wish to have, along with some factors that come along with this, and see for yourself the results.

















