Unboxing Experience

Scent-Infused Packaging Fillers to Improve the Unboxing Aroma 

Antoine FerraraLeave a comment

Did you know that you can add something extra to make your scented packaging really stand out? While some have used scented parts of the box and infused it in the outer packaging, some companies are making it so that the insides smell good too. packaging peanuts that are scented for example, are becoming popular. Some have even made it so that the filler you use, when shredded, also smells good.   Finally, some have also taken the item, wrapped it in paper, and then added a branded, infused scent that really stands out, and smells good too. 

Applications of this 

A lot of luxury items are taking advantage of this type of packaging because well, people like high-end items that smell good. Another one is spa goods. If you can make the items smell goo and enhance beauty care, it’s a one-two punch of benefits! Finally, artisanal products that need that extra bit of a scent.   You’ll want to add the scents in there to enhance the experience, and make it good too for you. 

The Scented Strategy 

With scent-infused packaging, there’s a specific strategy that tons of brands are using. They take a product, and then determine what fragrance works with this. For example, with a luxury soap brand, they may try to make the packaging smell like the item inside, wrapped up.    If you are selling jewelry, considering an earthy scent for sustainable jewelry brands is another good one. Finally, some may use a fun cinnamon flavor for artisanal goods, especially if the scent and spice rally stands out with the item. 

Again, all of the work together, and the biggest thing to do is to look at your items, choosing the right fragrance based on the type of product that you have. 

The Technical considerations 

While scent-infused packaging works wonders, there are a few considerations to have with this. 

The first is allergies. Though your customers might like it, if there’s an allergy there, it’s going to be a problem. you want something that’s non-allergenic. 

You also want something that’s safe for the environment, especially if you’re doing infusions. While c storms might be chomping at the bit for these products, if the infusions aren’t safe, it’s going to end up being a problem. 

Finally, packaging compliance. Make sure your packaging fits the overall compliance of such items.   If there’s any restrictions on scents and what’s allowed within the packaging, making sure that you know this early on isn’t just a good idea, it’s mandatory. But, once you know everything that you need for this, putting together scent-infused packaging is pretty easy! 

The Market Edge 

Scented packaging, especially those infused in fillers, gives you a huge market edge. When you want your brand to stand out, giving a scent associated with this, such as an unforgettable memory or the like, will really make it stand out. so is, try to consider all of these, and give yourself that added benefit when you can. 

If you’re not sure what you should use as a scent, adding a survey for customers to react and give their opinions on is really good. That way, you’re able to make it so that they’re able to improve the overall experience, and what’s to come. Another thing to do, is to look at the competitors, see how they’re unboxing, and do something differently. 

Scents are great, and are a good way to stand out. With the right scented packaging, you’re not only giving them an experience they’ll remember, but also unforgettable memories that they’ll never want to forget either. 

Fragrance-Infused Packaging to Enhance a Scented Experience 

Antoine FerraraLeave a comment

Did you know that scents play a big part in your packaging? By creating an immersive unboxing experience, many customers find a sort of excitement they might not get otherwise from the items that they buy. Here, we’ll go over how fragrance-infused packaging works, and some of the unique aspects that come with this type of packaging. 

How its Used 

The thing with fragrances is you have a few different ways to use them. 

One of the most popular is microencapsulation technology, where, with the small crystals and capsules embedded into the packaging, these smells are then released, adding another layer to your packaging. 

There’s also scratch and sniff, where you scratch the label, and then it emits a scent. You can sniff it, and many customers love this, simply because it can smell very good.

Finally, some inks are even infused with aroma. The best part is that it usually is water-based, rather than petrol-based, making them biodegradable as can be. Again, another perk of this type of packaging, that’s for sure. 

The applications 

Most luxury goods and brands will use this, because an extra scent will really do the trick, and improve the way in which your packaging works. 

Cosmetics are the same way.   That’s because adding a scent will make things even better, enhancing the overall state of your aromas. 

Food packaging is good too, because you can add the scents to the packaging as an incentive for people to purchase and consume their food. Something that they will enjoy. 

Finally, high-end retail. A lot of higher-priced items will use this type of packaging simply because it smells good, and offers some next-level support for the items at hand. 

Thee benefits 

This type of packaging works to strengthen the brand identity that’s there. 

It also improves overall customer engagement, improving the way in which customers work with your items, so that they can get the benefits from this. if you offer a unique scent, many customers will purchase this, and will in turn, offer more and more exciting opportunities for you. 

Finally, it adds an element of surprise to it, which is something most customers like. They like to feel a sort of pleasant surprise that you might not get otherwise, simply because of the presence of the material. It bolsters excitement for the items that you’re buying, and in turn, will enhance all of the unboxing experiences you wish to have. 

The future of this 

A lot of packaging is changing, and with more and more opportunities for future-proof packaging, it can make a huge difference in the long haul. 

AI-driven customer scents are one of them. This means that you allow an AI to create a scent that a customer likes and uses. This is ultimately based on the customer’s preference and purchase history, thereby giving them something to enjoy, no matter where they are. 

With so many different and innovative ways to really use scents, the sky’s the limit on what you can enjoy. Asking your customers what works best is definitely a good place to start. If you feel like you’re unable to give them what they want, consider asking what types of scents they like, and see from them. 

Adding in center and branding is a unique way to build customer excitement and engagement. With the right packaging incentives and materials, you will from there, be able to change the purchases you push forth, and get customers even more engaged with the product, in all sorts of ways, and it will be worth it for them to get the most benefits they can.