Did you know that scents play a big part in your packaging? By creating an immersive unboxing experience, many customers find a sort of excitement they might not get otherwise from the items that they buy. Here, we’ll go over how fragrance-infused packaging works, and some of the unique aspects that come with this type of packaging. 

How its Used 

The thing with fragrances is you have a few different ways to use them. 

One of the most popular is microencapsulation technology, where, with the small crystals and capsules embedded into the packaging, these smells are then released, adding another layer to your packaging. 

There’s also scratch and sniff, where you scratch the label, and then it emits a scent. You can sniff it, and many customers love this, simply because it can smell very good.

Finally, some inks are even infused with aroma. The best part is that it usually is water-based, rather than petrol-based, making them biodegradable as can be. Again, another perk of this type of packaging, that’s for sure. 

The applications 

Most luxury goods and brands will use this, because an extra scent will really do the trick, and improve the way in which your packaging works. 

Cosmetics are the same way.   That’s because adding a scent will make things even better, enhancing the overall state of your aromas. 

Food packaging is good too, because you can add the scents to the packaging as an incentive for people to purchase and consume their food. Something that they will enjoy. 

Finally, high-end retail. A lot of higher-priced items will use this type of packaging simply because it smells good, and offers some next-level support for the items at hand. 

Thee benefits 

This type of packaging works to strengthen the brand identity that’s there. 

It also improves overall customer engagement, improving the way in which customers work with your items, so that they can get the benefits from this. if you offer a unique scent, many customers will purchase this, and will in turn, offer more and more exciting opportunities for you. 

Finally, it adds an element of surprise to it, which is something most customers like. They like to feel a sort of pleasant surprise that you might not get otherwise, simply because of the presence of the material. It bolsters excitement for the items that you’re buying, and in turn, will enhance all of the unboxing experiences you wish to have. 

The future of this 

A lot of packaging is changing, and with more and more opportunities for future-proof packaging, it can make a huge difference in the long haul. 

AI-driven customer scents are one of them. This means that you allow an AI to create a scent that a customer likes and uses. This is ultimately based on the customer’s preference and purchase history, thereby giving them something to enjoy, no matter where they are. 

With so many different and innovative ways to really use scents, the sky’s the limit on what you can enjoy. Asking your customers what works best is definitely a good place to start. If you feel like you’re unable to give them what they want, consider asking what types of scents they like, and see from them. 

Adding in center and branding is a unique way to build customer excitement and engagement. With the right packaging incentives and materials, you will from there, be able to change the purchases you push forth, and get customers even more engaged with the product, in all sorts of ways, and it will be worth it for them to get the most benefits they can.