Did you know that you can add something extra to make your scented packaging really stand out? While some have used scented parts of the box and infused it in the outer packaging, some companies are making it so that the insides smell good too. packaging peanuts that are scented for example, are becoming popular. Some have even made it so that the filler you use, when shredded, also smells good.   Finally, some have also taken the item, wrapped it in paper, and then added a branded, infused scent that really stands out, and smells good too. 

Applications of this 

A lot of luxury items are taking advantage of this type of packaging because well, people like high-end items that smell good. Another one is spa goods. If you can make the items smell goo and enhance beauty care, it’s a one-two punch of benefits! Finally, artisanal products that need that extra bit of a scent.   You’ll want to add the scents in there to enhance the experience, and make it good too for you. 

The Scented Strategy 

With scent-infused packaging, there’s a specific strategy that tons of brands are using. They take a product, and then determine what fragrance works with this. For example, with a luxury soap brand, they may try to make the packaging smell like the item inside, wrapped up.    If you are selling jewelry, considering an earthy scent for sustainable jewelry brands is another good one. Finally, some may use a fun cinnamon flavor for artisanal goods, especially if the scent and spice rally stands out with the item. 

Again, all of the work together, and the biggest thing to do is to look at your items, choosing the right fragrance based on the type of product that you have. 

The Technical considerations 

While scent-infused packaging works wonders, there are a few considerations to have with this. 

The first is allergies. Though your customers might like it, if there’s an allergy there, it’s going to be a problem. you want something that’s non-allergenic. 

You also want something that’s safe for the environment, especially if you’re doing infusions. While c storms might be chomping at the bit for these products, if the infusions aren’t safe, it’s going to end up being a problem. 

Finally, packaging compliance. Make sure your packaging fits the overall compliance of such items.   If there’s any restrictions on scents and what’s allowed within the packaging, making sure that you know this early on isn’t just a good idea, it’s mandatory. But, once you know everything that you need for this, putting together scent-infused packaging is pretty easy! 

The Market Edge 

Scented packaging, especially those infused in fillers, gives you a huge market edge. When you want your brand to stand out, giving a scent associated with this, such as an unforgettable memory or the like, will really make it stand out. so is, try to consider all of these, and give yourself that added benefit when you can. 

If you’re not sure what you should use as a scent, adding a survey for customers to react and give their opinions on is really good. That way, you’re able to make it so that they’re able to improve the overall experience, and what’s to come. Another thing to do, is to look at the competitors, see how they’re unboxing, and do something differently. 

Scents are great, and are a good way to stand out. With the right scented packaging, you’re not only giving them an experience they’ll remember, but also unforgettable memories that they’ll never want to forget either.